Worms, Spam & Other
The recent massive infestation of the Sobig.f Worm, with the
promise of many more to come, renews the issue of how to deal with
Spam/ Viruses/Worms etc. At the height of the infestation, I was
getting over 300 Sobig messages a day (in part due to the fact that
I have a public web site and subscribe to various listservsĖsome 97%
of spam is received by people with email addresses posted on a web
site). Iím sure a few genuine messages were lost in my increasingly
automatic use of the delete key.
What is the best way to deal with
what is at best an annoyance and at worst something that can destroy
your PC and cripple the Internet? First, it is important to
understand how this particular worm worked (and, because it was so
massively successful, no doubt future ones will do the same).
It had two characteristics that set it off from previous worms.
First, it not only broadcast to your address book, but it also
scrounged your hard drive for other email addresses (for example, in
downloaded temp or Web pages). Second, it spoofed the "from"
address, frequently using the address of someone else in your
address book. Thus, if someone received a copy of virus ostensibly
from me, email@example.com, it could actually have come from
someone else who had me in their address book or even in some temp
Internet file that had never been cleaned out.
While this magnified the spread of the worm, the bottom line
remains that the worm spread because people have still
not learned never to open (or view) attachments they are not
expecting. Fortunately sobig.f had an expiration date (Sept. 10) and
it stopped there.
How to deal with spam and various viruses/worms is very different
depending on whether you are an individual (or a small firm with a
number of individual addresses that is not using Exchange) or a
larger firm with a corporate e-mail system.
At present, various surveys have concluded that slightly over 50%
of all email on the Internet is spam. AOL reports blocking over 80%
of all its traffic. This represents a tremendous overload on
corporate and other email systems. Bandwidth costs money: Spam is
Spam-Proofing Your Address
It is often said that you should never try to have yourself
removed from a mailing list, because that only tells the spammer
that you have a valid email address. Actually, in over 80% of cases,
it is viewing the message that confirms your address.
However, this advice needs some modification. Roughly speaking, spam
can be broken down into three categories: actual porn; "sex pills"
that offer to grow various body parts that you may or may not have;
and commercial spam - mortgages, car loans, merchandise, etc.
offered by more or less legitimate merchandizers.
Since the legitimate merchandizers donít want to
alienate potential customers, the chances are they will
remove you from their lists. When I did this systematically, I found
that my spam dropped by close to 50%. It does take a week or so of
effort, and you have to keep at it because retailers routinely sell
their lists to new spammers (Amazon.com does this all the time, for
example). I also kept my "ask whether to accept cookies" turned on -
why would anyone that is deleting me from their list need to set a
cookie? Just say no to cookies. But it does have an effect.
Since less than 200 companies are responsible for
over 90% of all spam (and making millions doing it), if you manage
to get off some of their lists, you can reduce the amount of
spam you receive.
Another simple way to spam-proof your address is
to change what you give out to people to easily understandable
words (e.g. heckman at heckmanco dot com) that spam harvesters
cannot presently read. For this and other techniques, see Brian
Livingstonís excellent "Spam-Proof Your E-Mail Address" available
for $9.95 from www.BriansBuzz.com/spamproof/.
There is also a variety of anti-spam software on
the market, which relies on combinations of four elements: white
lists (accept any email from Jones); black lists (reject any email
from Jones); rules (reject anything with "Viagra" in the subject
line); and Bayesian filters.
White lists are necessary (although in the case
of Sobig.f, you will still get virus mailings supposedly from people
on the "white list"). Black lists and rules require a lot of
maintenance and in my opinion are a losing battle since spammers
keep changing their addresses and subject lines, and vary spellings
so that rules are ineffective (how many variations on "Viagra" have
you seen?). Therefore the key to an effective anti-spam program is
A Bayesian filter does a statistical analysis of
allowed and rejected email and assigns it a percentage category (60%
likelihood it is junk). It continues to learn as you have more and
more email. This is by far the most effective and elegant way to
There are a number of programs that have good reputations. The
one I use for Outlook is "junk-out" (See
www.wopr.com). Others include Ella (www.openfieldsoftware.com),
Mailwasher (www.mailwasher.net) and SpamAssassin (perhaps the best
known, at www.spamassassin.com). Junk-Out moves
suspected spam to a folder called "Junk" where you can inspect
and delete it. This usually takes me less than a minute twice a day.
All you have to do is to look for mail from people you know or email
you are expecting. As you continue to use the system, it "learns"
that e.g., airline reservation confirmations are not spam.
Other approaches include "challenge-response." The first time you
get an email from someone, a reply is sent to them asking for
confirmation. Only when you get the response does your system let
the email through. This tactic has serious drawbacks, for example,
wreaking havoc with listservs and a variety of email that you may
actually want (such as airline reservations or other confirmation
The basic problem with all approaches is "false negatives," i.e.,
mail you actually want that is rejected as spam. For example a lot
of spam has "Hi" or "Hey" in the subject line. If you have a rule
rejecting such email, then mail from actual friends that start "Hi"
will also be rejected. This is a particular problem with many
corporate email filters: they are locked down so tight that wanted
email does not get through. For example, a client of mine recently
made an on-line airline reservation, but the corporate spam filter
blocked the confirmation since it was from an "unknown" source.
Similarly, entrusting your spam blocking to an ISP generally does
not allow for customization that takes your particular practice or
requirements into effect. ISP filters are generally more broad-based
and you will get a higher percentage of false negatives, i.e., email
that you donít receive that you would have wanted to receive.
In addition, corporate filters tend to require qualitatively more
management to be effective, thus increasing staffing requirements.
Major corporate systems for Outlook are made by Norton and McAfee.
is an excellent system for GroupWise.
Tolerance and Trade-Offs
This problem also exists in a symmetrical form in terms of
"porn-blockers" which may be installed by parents or libraries. A
recently study by the Kaiser Family Foundation showed that racheting
up blocking software to increase the "undesirable" sites blocked
from 87% to about 91% dramatically increases the number of
sexual-health sites that are blocked from 9% to close to 50%,
including the simply ridiculous (recipes for preparing chicken
breasts). So even aside from broader censorship issues, these
blockers just donít work in a reasonable fashion.
You have to decide where your tolerance level for spam falls. If
you have to let in 10 extra spam messages in order to avoid falsely
blocking one desired email, is it worth it? 100 extra messages?
1,000 extra messages? The minimal extra time taken to review (even
briefly) subject lines will eliminate false negatives (for example,
I almost routinely deleted a message from my brother about
"Isabelle" - the hurricane - because it seemed like it might be
Finally, the success of recent viruses and worms only reinforces
the need to observe basic anti-virus guidelines:
1. Have anti-virus software and keep it up to date.
2. Keep your file extensions turned on and never open anything
with executable type extensions such as *.exe, *.com, or *.vbs.
3. Never open an email you are not expecting even if it "seems"
to come from someone you know
4. Turn the preview pane OFF in Outlook Leaving it on
automatically "opens" the email into the preview pane, frequently
confirming your email address to spammers, and violating rule 3).